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Starbucks Announces Major Global Expansion Amid Revised Price Target

Starbucks Announces Major Global Expansion Amid Revised Price Target

Author:

Global Cryptocurrency

Published:

2026-01-30 11:22:02

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BTCCSquare news:

Starbucks Corporation (SBUX) unveiled ambitious plans to open over 2,000 new stores globally in Fiscal 2028—triple its current expansion rate—as part of a strategic pivot toward aggressive growth. The coffee giant will deploy capital-efficient 'Ristretto' store formats with 20% lower build costs while targeting underserved U.S. regions and doubling down on China's 15,000-20,000 store potential.

TD Cowen responded by raising its price target to $89 from $84, citing improved earnings visibility. This expansion marks a stark reversal from last year's store rationalization, signaling renewed confidence in unit economics despite competition from regional chains like 7 Brew and Dutch Bros.

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